TA Global launches Canadian hospitality brand Paradox
April 28, 2022
TA Global launches Paradox, a Canadian hospitality brand
April 28, 2022

TA Global launches Paradox, a Canadian hospitality brand

PETALING JAYA:

TA Global Bhd has announced the launch of the Paradox collection of hotels and resorts on March 21. Paradox is a Canadian-born boutique hospitality brand, and the brand stands out from traditional hospitality norms through a series of quirky, cultured and highly experiential offerings.

Paradox will make its debut in Vancouver, Canada, with its flagship hotel, Paradox Hotel Vancouver, set to open its doors in April this year. The brand will also be introduced in Southeast Asia, with Paradox Resort & Residences Phuket that was recently opened in January and Paradox Singapore Merchant Court at Clarke Quay in April.

In a statement, TA Global chief executive officer Tiah Joo Kim said the hospitality sector is currently going through a key moment of transformation as technology and social media are quickly changing the way we travel and interact with others. The company recognised a shift was occurring in how people engage with each other and also with the built environment.